Quala, the best Colombian company and No 10 in Latin america.

Quala born in Bogota, Colombia in a small office of 200 square meters with seven people only. This little company started came to compete in the market for milk powders with its first brand Instacream that now a days is the leader brand in that category.

These are the behaviors that, according to them,  characterize their people and that will ensure they achieve compliance with the objectives of the organization:

1. Transparency and integrity: It works continuously in accordance with their beliefs and values that are consistent with those of the Organization, even in difficult situations, build confidence and credibility both internally and externally.

2. Identification and commitment to the company: Demonstrates a high level of identification with the organizational culture, as well as the goals of the group and putting the organization above their individual interests by generating a positive work environment and enthusiastic.

3.Clarity of purpose: Means the totality of a situation clearly and accurately set goals, visualize the impact of events and how they affect the results. Go clear and targeted way to do what is required and acts in accordance with these definitions.
4. Problem analysis: Proactively identifies all the events, issues and opportunities for improvement, with a critical permanent, establishing the key factors, considering and linking various variables.

5. Innovative and creative solution of problems: Address the problems posed by alternative actions applicable, comprehensive and original that add value to work and create new opportunities.

6. Listen, adaptability and flexibility: Listen, values and seeks proactive and genuine questions and points of view, interpreting the purpose of generating the best alternative. Adapts its own approach and way of operate as the situation demands.

7. Organization and monitoring:Make your work a serial made in the activities and routine monitoring with random checking to ensure the collection of results efficiently.

8. Results-orientation: It works by continuously following meet and exceed the expected results, identifying and implementing the necessary actions and overcoming adversity.

9. Continuous improvement: Actively learns from own mistakes and successes of others and the environment on a continual basis, capitalizing on the experience for new shareholders being enriched root finding solutions and leading new proposals that would lead to continuous improvement personnel, area and of the Organization.

10. Optimal management of resources: Has the approach that lets you optimize the cost benefit, making effective management, rational and responsible use of resources, achieving permanent full advantage of them.

11. Teamwork: Work with common goals, has clearly and assumes its responsibility in achieving the objectives, coordinating its activities with other members and putting the interests of the personal computer.

12. Influence others: Linked and achieves the maximum commitment and contribution of others on which there is not necessarily formal authority to obtain a common goal.

13. Leading and developing others: Inspires others to achieve high performance levels, defines and achieves the commitment to outcomes, evaluate objectively, provides feedback and recognition, nurturing a competent workforce productive, motivated and in constant development.

14. Expertise: It has the technical mastery of the issues under its responsibility and provides advice to its partners / customers and partners require

They sostain that their succes is based on:

• A deep knowledge of popular local consumers and the opportunities in the channels in which supply and the various cases, transactions, ideas, concepts and executions of local and international market.
• The identification, attraction, retention and development of human talent SUPERIOR, honest and committed.
• A culture focused on innovation with clarity of purpose, which is achieved with the best ideas, excellence in execution and with the minds and hearts of all our people in the game.
• The continuous search for high returns.

This ensures continued growth and sustainability of the Company for the benefit of all who participate in it and the countries where they operate.